Al Switzler

In the past twenty-five years, Al Switzler has helped hundreds of organizations achieve measurable change with his broad knowledge of leadership, teamwork, quality, and communication. Cofounder of VitalSmarts, Al has researched methods for driving rapid, sustainable, and measurable change in behaviors.

Bestselling Author and Award-Winning Instructor
Al is coauthor of three New York Times bestsellers, Influencer: The Power to Change Anything, Crucial Conversations: Tools for Talking when Stakes are High, and Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior.

In addition to authoring three bestsellers, Al has served on the faculty of several universities including the University of Michigan, Brigham Young University, Auburn University, and the University of Kentucky. These institutions have recognized Al with awards for innovation and outstanding teaching.

Captivating Speaker
Whether delivering a keynote speech at a large conference or facilitating a small executive retreat, major corporations and associations from around the world delight in the quality and candor of Al’s speeches. Drawing from a large pool of corporate experience and knowledge, Al has addressed an impressive clientele including AT&T, Xerox, IBM, Sprint, Ford Motor Company, BASF, Philips, Lockheed Martin Aerospace, and Intermountain Health Care. His ability to entertain and inspire his audience to improve their personal and professional lives has clients asking for his return again and again.

Leading Executive
Al is the former president of two consulting firms and director of training and management development for a large healthcare organization. In 2007, he and his coauthors were named Ernst & Young Entrepreneurs of the Year for their work in founding and leading VitalSmarts, a leader in corporate training and organizational development.

VitalSmarts has helped more than three hundred of the Fortune 500 realize significant results using a proven method for driving rapid, sustainable, and measurable change in behaviors. Named the 2008 Business of the Year by the Association of Learning Providers, VitalSmarts has also been ranked four times by Inc. magazine as one of the fastest growing companies in America and has taught two million people worldwide.

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